Every planner deserves an award!
Effies are over. IPA’s are over. Time for the
easiest to win, least prestigious planning award out there!
Make planning visible.
Everyone
knows the creative execution, but planning ideas are too invisible. We want to
change this and announce the first instalment of the least prestigious planning
award out there: ‘Anything-Goes-Planning-Award-for-Junior-to-Senior Planners-who-should-write-more’.
Let’s call it AGOPA.
Submit anything. Seriously! Anything.
We are
looking for submissions of
-
Your
planning ideas and ideas on planning: what’s great, what should change, and what
should Gordon change?
-
Your
ideas on communication: tell me about your favourite campaign and the strategy
behind it. How you would have made it better? Or even better, what’s the worst
campaign?* Or maybe your funniest & most liked Facebook status. Or just a
link.
-
The
funniest or shittiest insight you ever wrote. The most ridiculous positioning.
-
The
death of this and the future of that. The next big thing. And the last small
joke.
-
In
short: anything goes.
Just send it to gordon.euchler@gmail.com, henrik.niehus@gmx.com or felix.disson@gmail.com. Unless you indicate otherwise, we will not publish any submission.
Just send it to gordon.euchler@gmail.com, henrik.niehus@gmx.com or felix.disson@gmail.com. Unless you indicate otherwise, we will not publish any submission.
Massive Trophy!**
The
deadline is probably end of January.
We can’t
promise you a massive award, but there will be a golden trophy involved and feedback
from me will be provided lavishly (if you consider this a reward). Moreover,
the best submission will be published on all of my personal social media
accounts.***
*Beat this:
https://www.youtube.com/watch?v=f_SwD7RveNE
** I am obviously lying here.
***
**** I am not promising anything like this.
**** I am not promising anything like this.
